Top 5 Drawing & Coloring Apps in Latin America for Q1 2023

In the first quarter of 2023, the top 5 drawing and coloring applications on a unified platform in Latin America showcased diverse performance trends. Here’s a closer look at their metrics:

Phone Case DIY had significant weekly downloads, starting with 471K in late December 2022 and fluctuating throughout the quarter. The highest spike was observed in the week of March 20, reaching 379K downloads. Weekly active users for the app began at 1.43M and saw an overall upward trend, peaking at 1.31M by the end of March 2023.

Happy Color®: Coloring Book experienced steady weekly downloads, starting at 375K and ending with a slight increase to 283K by the last week of March. Weekly revenue showed a gradual decline from $356 in late December to $162 by the end of March. The app maintained a stable active user base, with numbers hovering around 2.1M throughout the quarter.

Color Time - Paint by Number had a strong start with 606K weekly downloads in late December, which tapered off to 206K by the end of March. Revenue showed a declining trend, starting at $88 and dropping to $40. Weekly active users began at 2.48M and saw a slight decrease, ending the quarter at 1.80M.

Color Page ASMR showed a robust increase in weekly downloads, starting at 417K and peaking at 389K in the week of March 20. Active users followed a similar upward trend, beginning at 1.08M and reaching 1.18M by the end of the quarter. The app did not generate revenue during this period.

Coloring & Learn saw an increase in weekly downloads from 211K in late December to 269K by the end of March. Revenue trends were relatively stable, with a slight peak of $221 in early January and ending at $204. Active users started at 2.80M and saw a moderate increase, peaking at 3.00M in early March before slightly declining to 2.85M.

These insights provide a snapshot of the drawing and coloring app landscape in Latin America for Q1 2023. For more detailed data and further insights, visit Sensor Tower.